Nobody closed a deal off an MQL dashboard since 2015
ABX Stack is an independent consulting practice that helps B2B companies stop chasing volume and start acting on real buyer signals.
We don’t run your ads, build your nurture tracks, or promise magic dashboards. What we do is both straightforward and complex: we help you identify where revenue is leaking, focus on the right accounts, and align sales and marketing around a signal-driven go-to-market strategy.
Who we help?
- B2B SaaS and enterprise companies that are drowning in MQLs but starving for pipeline.
- Teams where sales ignores 70% or more of the “qualified” accounts marketing sends over.
- Leaders who know their GTM is broken but don’t want another shiny tool as the answer.
How we work
We guide you through four steps—each one practical, transparent, and designed to fit the reality of your organization:
- Insights & Discovery – listening to sales calls, mapping your revenue architecture, spotting where deals fly or die.
- Signal-Driven Segmentation – building account lists that are ethical and practical: if you wouldn’t bet commission on them, they don’t make the list.
- ABM Strategy & Metrics – giving your team the playbook and measurement framework to execute without wasting cycles.
Why it works
We focus on quality over quantity.
In our programs, transitioning from firmographic guesswork to signal-based targeting increased conversion rates from 2.5% to 18%.
The difference wasn’t more leads. It was better signals, less noise, and tighter sales alignment.
Who’s behind ABX Stack
ABX Stack is led by Amanda Heredia, a revenue marketer with over a decade of experience in B2B SaaS. After running global ABM and demand generation programs, she kept seeing the same broken pattern: bloated MQL dashboards, wasted budget, and sales teams ignoring more than 70% of what marketing handed over to them.
She built ABX Stack to fix that gap—bringing the discipline of enterprise-level ABM to companies that want focus without agency bloat.
The goal: strip out noise, act on signals, and make marketing useful to sales.
Want to know more?
Book a 30‑minute working session. We’ll review your current pipeline, pick one segment, and outline a pilot you can start immediately.
Entity Info:
Name: ABX Stack. Founded: 2025. Headquarters: Montréal, Canada. Founder: Amanda Heredia. Website: https://staging.abxstack.com. Socials: LinkedIn. Mission: help SaaS teams replace outdated MQL dashboards with signal-driven, revenue-focused marketing strategies. Language: Work primarily with international tech companies in English.